As part of the Avinity group of companies, Intelligent Card Solutions delivers compelling, card based loyalty, reward and benefits programmes to help organisations increase the value of their relationship with customers, members and employees. With over 20 years experience in loyalty and prepaid card solutions we can help your organisation design and deliver a solution that will meet your business objectives. All our solutions are provided as a managed service which means we can implement them quickly and with minimal impact on your organisation.

Retail Partnerships

Core to our proposition are a broad range of major brand retail partnerships that we have developed over a twelve year period. This gives your card holders access to exceptional levels of cashback when spending with over 30 high street retailers including supermarkets as well as over 2,000 online retailers. We work closely with our retailer partners to develop exclusive offers for your customers, ensuring they get the maximum value from our programmes.


  • Card Rewards for 3rd party card programmes that provides in store cashback with over 30 retailers including supermarkets.
  • Prepaid card solutions for employee and member rewards, payroll, expenses and corporate payment.
  • Online Rewards that delivers cashback and savings at over 2,000 online retailers.
  • Card Rewards Portal where card holders can find a wealth of savings, manage their cashback and more.
  • Marketing Services to help you achieve your programme objectives.

Our leadership

Peter Ramsdale

Managing Director

Peter set up ICS in 2010 following a long and distinguished career developing customer loyalty solutions across a number of industry sectors. While at ICL Retail Systems, Peter worked closely with Sainsbury's to develop their 'Reward' loyalty scheme and as Sales Director at Air Miles, he was responsible for developing programmes for major clients including Shell, BUPA, Lloyds/TSB, AXA, Mercedes Benz and Sainsbury's. Later, working for a number of CRM suppliers, he led the implementation of customer management solutions at Unilever, Ofcom, BT and British Airways. As Sales and Marketing Director of UK Smart he also successfully launched the UK's first Internet Prepaid Card and 'Teens' Portal, committing over 100 retailers and establishing major affinity partnerships.